2021 Study of Hot Tea in the U.S.: General Population Trends and Online Interviews Among Regular Hot Tea Drinkers –

DUBLIN–( BUSINESS WIRE )– "The 2021 Study of Hot Tea in the U.S." report has been added to’s offering.

Drinking tea specifically for health benefits is trending up among males. Learn more about hot tea consumption habits with the 2021 Study of Hot Tea, the 12th in a trended series initiated in 2003.

This study is designed to provide directional insights into overall tea consumption among the U.S. adult population and details of hot tea habits and preferences among a targeted sample of regular hot tea drinkers.


Phase I: General Population Trends Trends in consumption of hot tea and competing beverages

Incidence of drinking hot tea, overall and by season

Profile of hot tea drinkers

Overall size of the hot tea market

Phase II: Online Interviews among Regular Hot Tea Drinkers Attitudes toward tea (taste, healthfulness, variety-seeking, etc.)

Frequency of consumption, including demographic characteristics of daily drinkers

Types of hot tea consumed, including frequency and brand

Tea flavor preferences

Consumption of caffeinated vs. decaffeinated teas as well as at-home vs. away-from-home usage Brand awareness, image and regular/most often usage Occasions and locations for consuming hot tea Hot tea purchase behavior, including purchase sources, willingness to pay more for selected qualities and details of online purchasing Tea preparation habits, including use of single serve brewers and preference for bagged vs. loose-leaf teas Generational differences in hot tea choices, focused on 18-34 year old tea drinkers Market segmentation analysis Electronic Deliverables Summary Volume – Written analysis in PowerPoint including Key Findings, Summary, and Market Segmentation. Top-line Trends Volume – Trended top-line tables detailing findings from all questions. Excel Tabulations – All survey questions cross-tabulated by key variables. For more information about this report visit About is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Contacts Laura Wood, Senior Press Manager For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

Leave a Reply

Your email address will not be published. Required fields are marked *