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Anzu and Sabre’s Interactive Partners for Mixed In-Game Advertising – PCR

Sabre Interactive and Anzu have partnered to bring in-game mixed ad placement to the long-awaited AAA title, which will be released on PC and console later this year.

Anzu placements are implemented in-game and offer advertisers the opportunity to reach players at launch through ads embedded in 3D objects within the gaming environment.

Todd Hollenshead, Head of Publishing for Sabre Interactive, said: “We are working closely to ensure that ad placement is only implemented in gameplay that feels natural, adds value, and never compromises the user experience. The game and this collaboration are coming soon. I look forward to sharing it. “

Anzu’s SDK ensures high quality direct traffic, full control of ad placement, and accurate audience targeting based on first-party data. The company’s mixed in-game advertising behind games that mimic the placements expected to be seen in the real world is already in use by many of the world’s leading gaming companies, including Ubisoft. As part of our commitment to provide the best possible user experience, Anzu ensures that ad placement is completely independent of internet connectivity and ad servers. If the connection is lost, the platform will display a fallback image to ensure that the user experience is not compromised.

Anzu supports dynamic advertising on mobile, PC, console and Roblox. This is the only in-game advertising company that protects ISO 27001 certificates and the only licensed in-game advertising provider for Xbox. This allows Anzu to work with the world’s largest advertisers, including Vodafone, Samsung, PepsiCo, McDonald’s and American Eagle.

Alex Yerukhimovich, Vice President of Gaming at Anzu, said: Over the years, they have released some very impressive and successful AAA games, so it’s great to work with a team with such a wealth of expertise and knowledge. We are pleased to work with them on their promising next project! “

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