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Ben Affleck on why he’s ‘in awe’ of Jennifer Lopez

Ben Affleck raves about Jennifer Lopez with rare statement. (Photo: Mondadori Portfolio via Getty Images) Jennifer Lopez has been named Adweek ‘s 2021 Brand Visionary and her boyfriend, Ben Affleck , says it’s a well-deserved honor. The Last Duel star spoke to Adweek about how he’s "in awe" of what she’s done for representation in the industry.

"All I can tell you is that I have seen firsthand the difference representation makes because I have seen, over and over and over and over, women of color approach Jennifer and tell her what her example as a strong woman and a woman succeeding and demanding her fair share in the business world means to them," the 49-year-old shared.

"I am in awe of what Jennifer’s effect on the world is. At most, as an artist, I can make movies that move people. Jennifer has inspired a massive group of people to feel they have a seat at the table in this country," Affleck gushed. "That is an effect few people throughout history have had, one I will never know and one I can only stand by and admire with respect."

Lopez has been building her personal brand for decades, well before being an "influencer" was a job. The entrepreneur explained how she was conscious of brands to partner with early on in her career.

"I chose to be a brand ambassador for companies like L’Oréal and Louis Vuitton when others weren’t really doing that. There was so much kind of taboo for real artists or actresses or recording artists to do those type of things. But I felt that it was important to start seeing somebody who looked like me in those ads, because it had been the same look for so long. And to see a Latina there, a young Latin girl, at the time for me was very, very important," she said.

"I took that chance and knew that it would be something that could make a difference," Lopez continued. "Now, I’ve transitioned into taking on a much more active role by becoming a founder, an owner and sometimes even an investor in companies that I have a unique and authentic connection with, companies that I believe are doing good work or doing something that resonates with me, or I feel resonates with the people who are my audience or who grew up like me."

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