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Cannabis Concentrates Trends in the U.S. and Canada

Photo: Mitch M / Shutterstock Cannabis Concentrates are a lot like the orange juice concentrate in your fridge—both are the results of extracting the best parts of the plant to yield even higher potency. In the case of cannabis, cannabinoids (THC in particular) often are prioritized for high potency. From the simple use of pressure and heat to create rosin to the more sophisticated solvent-based extraction process for distillates, there are a variety of ways concentrates can be produced. Different extraction methods create different consistencies as well, ranging from glass-like “shatter” to thick, icing-like “budder.”

The concentrate category is important in both the United States and Canada, but consumer buying preferences within the concentrates category vary greatly. First, concentrates hold more of the market in the U.S. than in Canada. In the U.S., concentrates account for 9.5 percent of total cannabis sales — 6.6 percent more market share than in Canada, where the category has only 2.9 percent of the market. Within the concentrates category, hash is more popular in Canada with 26 percent market share; live resin leads in the U.S. with 33 percent of sales within the category. In terms of packaging, consumers in the U.S. prefer a one-gram package size, which accounts for 96 percent of units sold — significantly higher than Canada’s 71 percent. As for strains, 17.9 percent of Canadian consumers say their favorite straing is “indica-only” while GG#4 holds the top spot in the U.S., though with only 1.4% market share.

All sales, market share, unit volume, pricing, and demographic data for this report are sourced directly from Headset Insights . Graphs labeled “2021 YTD” cover the period between January 1 and June 30, 2021. Market share of cannabis categories by country

When we focus on concentrates from January through June 2021, we see the U.S. prefers concentrates much more than Canada, boasting 6.6 percent greater market share. In both countries, concentrates land in the fifth-most-popular-spot, only 0.4 percent behind edibles and well behind flower, the dominant category. Flower’s market share has fallen in Canada since “cannabis 2.0” products rolled out, now holding 51.5 percent of the market, while vapor pens, edibles, and concentrates are gaining traction. Market share of cannabis concentrates by country

Though declining in the third quarter of 2021, the concentrates market in the U.S. continues to have a greater share than Canada, by more than a 5-percent margin. After the release of cannabis 2.0 categories, concentrates market share in Canada grew quickly and continues to trend upwards, gaining roughly 3 percent in the past eighteen months. Market share of concentrates by state and province

It is important to remember there are significant differences between cannabis laws and regulations in the U.S. and Canada when comparing concentrates market share across states and provinces. For example, Pennsylvania law prohibits some categories, including pre-rolls, since smoking cannabis flower remains illegal in the state; flower may be consumed only via vaporization. So, unsurprisingly, Pennsylvania leads the concentrate market because of its unique, […]

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