Welcome to Who What Wear Spotlight , where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses. If you own a small brand and would like to be considered for the program, please apply here .
How many of you were determined to use the quarantine to master a workout, take up a new hobby, or deep-clean your closet, only to succumb to the temptations of that new Netflix series instead? Well, I imagine that Marina Larroudé can’t relate. Impressively, she and her husband built an entire company from scratch during the lockdown. "We worked non-stop 16-hour days, assembled a team remotely, interviewed 3PL, logistics companies, and factories, did wholesale meetings, and raised seed capital all via Zoom," she told us.
A former editor and fashion director , Larroudé was able to translate her industry experience into a beautiful brand of shoes , bags, and clothes. Perhaps you’ve already spotted the brand all over Instagram and on Shopbop and Revolve? Scroll down to read our interview with Larroudé and shop her collection. Can you tell us a bit about yourself and your business? I spent the last two decades working side by side with the most talented creatives in the industry. I spent over a decade as an editor at Conde Nast and later VP Fashion Director at Barneys. At Larroudé I bring my diverse expertise as editor, product developer, and entrepreneur to consumers in an innovative way. With the consumer and community in mind, we never compromise on design, fit, and quality.
And if you had to sum up your business in five words or fewer?
Digital Fashion Platform for Attainable Luxury. What inspired you to start Larroudé?
Early in the pandemic, my husband and I lost our jobs and saw ourselves locked at home with no job openings and no opportunities for networking. All doors were closed. Then we decided to take the reins of our own future and build our own company. Together we have 40 years of experience—me in the fashion industry and Ricardo in finance and operations. He has been following the fashion industry all these years, and we’ve always spoke of how we would make it differently if we had our own business. We saw many inefficiencies in the industry and had a vision to do it very differently. So we used the lockdown time to build Larroudé for the long run. We worked non-stop 16-hour days, assembled a team remotely, interviewed 3PL, logistics companies, and factories, did wholesale meetings, and raised seed capital all via Zoom. In the middle of all of this, we also rented an RV and drove across America twice… it was a journey of a lifetime.