CODO Design just announced the launch of the Beer Branding Trends Podcast, and we’d like to personally invite you to listen to its first episode — When a Brewery Should (& Should Not) Rebrand — on Apple or Spotify. Preview above.
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Here’s a quick run down on the format and what you can expect from the show: All killer, no filler ~30 minute conversations between CODO Co-founders, Cody Fague and Isaac Arthur, on the art and science of building compelling brewery and bev/alc brands.
We’ll cover current topics and provide actionable advice that you can apply to your brewery’s branding and marketing today to build a stronger brand and sell more beer.
Recurring themes will include brand strategy, positioning, messaging, behavioral economics, portfolio management, creative process management (including our best practices from 12+ years of running a branding firm), brand architecture and the occasional dad joke.
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