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Jay-Z joins Instagram

Jay-Z attends the 40/40 Club 18th Anniversary at 40 / 40 Club on August 28, 2021 in New York City. Jay-Z, who is well known for not being very active on social media, launched an Instagram account on Tuesday.

The rapper/entrepreneur/anything else he wants to be stayed true to his minimalist approach with a single photo, the poster art for the new Netflix film "The Harder They Fall," and an IG Story, featuring a countdown for the Black Western’s premiere on the streaming service.

He serves as a producer on the project which stars Jonathan Majors, Idris Elba and Regina King.

Jay-Z also curated the film’s soundtrack with music by him, naturally.

As of Wednesday the account — which sports a back in the day photo of the rapper as his profile pic — was quickly approaching 2 million followers.

But don’t expect him to be all over the place liking photos. Jay-Z is only following one person: His equally famous and productive wife, Beyoncé.

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