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The 5 Biggest Shopping Trends For 2022

Brick and mortar stores will be very relevant for shopping in the new year providing social … [+] getty Based on the past almost two years of living through the peak and valleys of COVID, retailers have upped their game in terms of the shopper journey. Here are the top five trends that customers can expect when shopping in the new year: Trend 1: Physical stores remain a critical force for retail shopping

While online commerce will exceed $1 trillion in 2021, the brick and mortar stores will still be very relevant for shopping with 84% of sales coming from physical stores. The stores will become more experiential and will incorporate more technology within the shopping journey. QR codes will be used for product descriptions and information, finding stock or demonstrating product usage. Mobile phones will integrate with in-store shopping for price and stock checking, as well as for checking out seamlessly. Social interaction and shopping, one of Americans’ greatest pastimes, will be even more important as the country rises out of the pandemic next year and consumers will look for more opportunities to cultivate a sense of normalcy. While online sales exceed $1 trillion in 2022, the brick and mortar stores will still be very … [+] Courtesy of eMarketer Trend 2: Bridging the gap between online shopping and in-store experiences

Better experiences between shopping online and visiting stores will be evident as retailers have worked hard over the past two years to build up these capabilities. Shoppers have witnessed this build-up over the past year in a major way with the curbside pickup, buy-online-pick up in store and direct shipping from vendors when stock is not available in stores. Retailers will continue to work on these types of strategies. Trend 3: Shopping goes viral on social media

The hashtag tiktokmademebuyit, which has over three billion views, has given rise to social Andrew LIpsman eMarketer principal analyst of Insider Intelligence, in a recent webinar on Retail Trends 2022, predicts that viral commerce is a key growth area. Lipsmans discussed the $45 billion social commerce business which essentially is shopping through social media. Users can expect to see more offers, a broader range of products being offered through social media and an increase in special collaborations between brands, retailers and influencers. A recent trend on TikTok users posting their latest purchases with the hashtag tiktokmademebuyit which has over three billion views. Retailers, like Amazon, are curating online assortments that come from TikTok best sellers. Trend 4: Near real-time delivery continues as shopper demand rises for these services

A rise in third-party delivery intermediaries has been seen across all sectors of retailing. Shoppers will see more and more retailers offering same day delivery with many retailers offering services within a two-hour window. Shipt, which is widely used by and owned by Target TGT +1.5% , has continued to grow in terms of number of product offerings and in terms of number of retail partners. Instacart does […]

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