Jean-Sebastien Siow and Jean-Jeremie Siow From the invention of the weaving loom, to temperature-controlled fabrics, to AR/VR dressing rooms, technology has always played a role in fashion.
Today, the fashion industry is a $2 trillion sector that employs over 200 million people, so understanding what clothes make people look and feel good is big business. Artificial intelligence has already been used to design collections, analyze trends, and predict what will be popular in the future.
Taking into account factors such as social media popularity or weather patterns, AI can help save time and money by predicting what clothes are likely to sell well before they are manufactured. There’s no reason for designers to guess with any certainty about which colors or fabrics will appeal to consumers because an algorithm can do it instead.
The use of AI isn’t just limited to clothing manufacturing either; it could also play a huge role in retail stores themselves. Stores could use data from previous purchases and customer surveys combined with AI to create personalized shopping experiences for each customer, and even predict what new products they may be interested in buying. This technology is already being used by retailers like Uniqlo who are able to recommend purchases to customers based on their previous choices.
Consumers are not just looking for a product that they need, but also something that will fit both their personal style, and body shape. Brands have responded to this demand and now employ virtual stylists who use algorithms to create personalized looks for shoppers in real time. Additionally, companies are even using AI to analyze pictures of people wearing various outfits and then provide feedback on what they think looks good or not so much.
Solidifying this marriage of style and tech, The Fashion Institute of Technology (FIT) recently announced a three-year partnership with Shapeways Inc., an online marketplace for 3-D printed products.
This last point, the ultimate personalization of one’s wardrobe, is perhaps one of the most interesting applications of AI in the fashion industry. We are all accustomed to the idea of getting custom suits from a tailor. The process is time-consuming and expensive, but the result is that you get a suit that fits your body like it was made for you. But what if we could skip the tailor? What if we could provide our body dimensions to an algorithm and get a set of patterns generated that would fit exactly as designed? SUITABLEE , a POC-founded, high-end tailoring company, has brought about a revolution in this space by doing just that.
SUITABLEE’s "Digital Pattern Innovator," is aimed at bringing customers the best way to get fit made suits in an affordable, fast and comfortable manner. The system works by way of a 3D infrared body scanner which is a local method aimed at collecting body data to help better generate garment patterning for online customers across North America and Europe.
I had the opportunity to sit down with the SUITABLEE founders Jean-Sebastien Siow and Jean-Jeremie Siow, to discuss how AI is […]