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Walmart Inc.’s First Fashion Customer For Its GoLocal Delivery Service Is Chico’s FAS

Chico’s FAS is using Walmart’s white label delivery service to speed orders to consumers’ doorsteps. Gado via Getty Images Chico’s FAS CHS -0.6% has become the first fashion brand to sign on to Walmart WMT -3.2% Inc.’s GoLocal white-label delivery service during the busiest time of the year – the countdown to Christmas. GoLocal, which leverages Walmart’s robust logistics and network of fulfillment centers, promises to deliver packages in as little as two hours.

Chico’s last week began offering local delivery through Walmart GoLocal in Chicago and Fort Myers, Florida with plans to expand to additional markets next year.

Taking another page from Amazon’s AMZN +0.7% AMZN +0.7% playbook, Walmart in August said it was launching Delivery as a Service, a new revenue stream that would leverage the world’s biggest retailer’s last mile capabilities.

Walmart GoLocal is an important part of Walmart’s overall strategy, which includes diversifying frevenue streams and profit pools with initiatives such as Walmart Connect, Walmart Fulfillment Services and technology commercialization.

Customers across Chico’s brand portfolio, including the company’s three brands, Chico’s, White House|Black Market and Soma, will have the option to have orders delivered directly to their doorsteps in as little as two hours.

“Getting our customer what she wants, when she wants it, is another step in our digital-first customer-centricity transformation,” said Molly Langenstein, CEO of Chico’s FAS. “Whether delivering a last minute black dress, pair of pajamas or new pair of jeans, partnering with Walmart GoLocal offers a convenient delivery option and yet another way we’re able to deliver on our promise of bringing women confidence and joy.”

Walmart said GoLocal empowers businesses to grow using the retail behemoth’s delivery capabilities and nationwide coverage at competitive pricing. This includes delivery on a range of assortments, including those with size and complex requirements, as well as the flexibility to meet varying timelines.

“Having achieved our own nationwide delivery coverage, we’re in a position where we can enable other businesses like Chico’s to take advantage of our economies of scale through our proven and differentiated local delivery services,” Tom Ward, senior vice president of last mile, Walmart U.S. told me.

“Chico’s customers will place their orders on Chicos.com, whitehouseblackmarket.com or soma.com’’ Ward said. ‘Walmart GoLocal is Chico’s FAS delivery service provider, meaning once a customer places their order with Chico’s, we dispatch drivers to make the deliveries.

“We’re excited to work with Chico’s FAS, Walmart GoLocal’s first fashion client, to bring added convenience to the lives of families in communities of all sizes across the country,” Ward said. “Whether they’re shopping for something new for their closets or for their weekly grocery haul, we know customers everywhere are starved for time and hungry for convenience. The beauty of Walmart GoLocal is our ability to customize the service to businesses of all sizes and offerings and give shoppers time back, no matter what they’re looking for.”

After successfully building, testing and scaling its proprietary technology and capabilities, Walmart in July said it was ready to share its tools with the rest of the world. The technology […]

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