What does ‘Let’s Go Brandon’ mean? Everything you need to know about the Joe Biden insult

"Let’s go, Brandon" is becoming a rallying cry for the Republican base, filling as a stand-in for insulting President Joe Biden.

Republican Rep. Bill Posey of Florida ended an Oct. 21 House floor speech with a fist pump and cryptically let out the phrase that’s disguised to be upbeat. A day later, Gov. Greg Abbott of Texas tweeted the phrase. More recently, Southwest Airlines opened an internal investigation when a pilot used it over the loudspeaker.

The saying is spreading quickly, especially among conservatives who despise Joe Biden. Lawmakers, musicians, politicians – Ted Cruz and Mitch McConnell, among others – and former President Donald Trump’s campaign PAC have been using the phrase or associating with it. What’s its connection to NASCAR?

The phrase originated at an Oct. 2 NASCAR race at the Talladega Superspeedway in Alabama. Brandon Brown, a 28-year-old driver, had won his first Xfinity Series and was being interviewed by an NBC Sports reporter. The crowd behind him was chanting something at first difficult to make out. The reporter suggested they were chanting “Let’s go, Brandon” to cheer the driver. But it became increasingly clear they were saying: “(Expletive) you, Joe Biden."

Brown, or the "real Brandon," drives for a short-staffed, underfunded NASCAR team owned by his father. And while that win – his first career victory – was huge, the team has long struggled for sponsorship and existing partners have not been marketing the driver since the slogan. What does Let’s Go Brandon mean?

It’s a direct insult to Biden. But its hidden G-rated camouflage has sparked others to use the saying more than the original expletive-laced chant at the NASCAR crowd. It’s far less polarizing than "(Expletive) you, Joe Biden."

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