Wiggle Room’s signature coffee table from the all-wood campaign. Photo: Max Burkhalter Of all the shapes to see in 2021, no form dominated quite like the wiggle. Across product categories, wiggles and squiggles found their way into our homes and brought forth a burst of whimsical energy. Though we’ve been noticing the shape for decades (in the work of everyone from Alvar Aalto to Frank Gehry ), it was this year that the wiggle saw a wave of new appeal from a massive audience of design enthusiasts.
The Swedish designer Gustaf Westman is one of the many faces that has become associated with the wiggle trend, a pandemic phenomenon that provided a soft and soothing getaway from a most uncertain reality. “Trends are interesting since they very much reflect the time we are living in, but on the other hand, this is not the fashion industry,” Gustaf says. “I love that furniture design is much slower, and my plan is absolutely to keep on with my style for a long time.”
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Bottom Top “More than a singular shape like the wiggle, what I’ve noticed is that people are way more willing and excited to do new things with their homes,” she says. “I’m excited for this renaissance of giving the power back to the people and trying to put as much information on the internet as possible.” A custom dresser by Sophie Collé. When Jeanette Reza of Jiu Jie reflects on the wiggle trend, she is reminded of the late Alan Watts, a philosopher who once said that “the world is a marvelous system of wiggles.” Jeanette believes, “People are more emotional now toward the objects that they buy, especially when it’s something that you’re going to have in your house.” Bougie Woogie founders Jazmin Feige and Matias Gonzalez suggest that for many of us, the wiggle was the answer to the call to end the trend of “straight lines and neutral colors in […]